What do we want them to feel?

Posted: Jan 20 2014

It's a question Apple asks before they start designing anything. What emotion do they want people to feel when using their product? Love? Connection? Joy? Nostalgia? Stress? Anger?

 This is a great starting point for any creative endeavor. It may seem overwhelming to find where to start on a big video project, a new song, a blank canvas, or even a church service. Start with that question "what do we want them to feel?" and let every subsequent decision be guided by that answer.

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