Better before bigger
Posted: Jan 29 2014
It's no secret that I love Chick-fil-A. If you didn't already know that, I LOVE CHICK-FIL-A. So much so, we wrote a song about it (see below). Anyhow, Andy Stanley was telling the story of how Truett Cathy (founder of CFA) got mad in a meeting with his executives. He got mad because his team was trying to figure out how to grow the company bigger (which is not innately bad), rather than trying to grow the company better. This quote he said is amazing, "If we continually focus on getting better, our customers will demand we get bigger." How true this is.
So rather than just thinking of how to creatively market your next series or event, think how can we make it better. Because according to Mr Cathy as well as John Lasseter (Head of Pixar), QUALITY IS THE BEST BUSINESS PLAN OF ALL.